top of page

Privacy Policy

Last updated: 10 Feb 2026

​

10 Percent True Ltd (“we”, “us”, “our”) operates the website https://www.10percenttrue.com (the “Site”) using the Wix.com platform.

 

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, purchase products, subscribe to our services, or interact with us.

 

We are committed to protecting your privacy and complying with applicable data protection laws, including:

 

  • UK GDPR and EU General Data Protection Regulation (GDPR)

  • UK Data Protection Act 2018

  • California Consumer Privacy Act (CCPA/CPRA)

  • Other applicable US and international privacy laws

​

 

 

1. Information We Collect

 

We may collect the following categories of personal data:

​

a) Information You Provide

 

When you use our Site, you may provide:

 

  • Name

  • Email address

  • Postal address

  • Billing and shipping details

  • Phone number (if provided)

  • Account login information

  • Subscription and membership details

  • Communication and support messages

  • Survey and feedback responses

 

b) Payment Information

 

All payments are processed securely through Wix Payments and authorised third-party payment providers.

 

We do not store full credit or debit card numbers on our servers.

 

c) Automatically Collected Information

 

Through Wix and integrated services, we may automatically collect:

 

  • IP address

  • Browser and device type

  • Operating system

  • Location data (approximate)

  • Referral source

  • Pages visited

  • Session duration

  • Cookies and tracking identifiers

 

d) Marketing and Analytics Data

 

We collect data relating to:

 

  • Email open and click rates

  • Website interaction patterns

  • Subscription engagement

  • Advertising performance (where applicable)​

​

2. How We Use Your Information

 

We use your information to:

 

  • Operate and maintain our Wix website

  • Process orders and subscriptions

  • Deliver digital and physical products

  • Manage memberships and premium content

  • Provide customer support

  • Send service-related communications

  • Send marketing emails (with consent)

  • Improve content and services

  • Monitor website performance

  • Prevent fraud and misuse

  • Meet legal and regulatory obligations​

 

3. Legal Basis for Processing (GDPR)

 

We process personal data under the following lawful bases:

 

  • Consent – for marketing and cookies

  • Contract – to fulfil purchases and subscriptions

  • Legal obligation – for tax and compliance purposes

  • Legitimate interests – for business operations, analytics, and security

 

You may withdraw consent at any time.

​​

4. Use of Wix Platform and Services

 

Our website is hosted on the Wix.com platform. Wix provides us with:

 

  • Website hosting

  • E-commerce infrastructure

  • Membership and subscription management

  • Secure payment processing

  • Email marketing tools

  • Analytics and performance monitoring

 

Your data may be stored through Wix’s data storage, databases, and applications on secure servers protected by firewalls.

 

For more information, please see Wix’s Privacy Policy at www.wix.com/about/privacy.

​​

5. Cookies and Tracking Technologies

 

We use cookies and similar technologies provided by Wix and third-party integrations to:

 

  • Enable essential site functions

  • Store user preferences

  • Authenticate logins

  • Analyze traffic

  • Support marketing campaigns

 

Upon visiting our Site, you will be presented with a cookie consent banner where required by law.

 

You may control cookies through your browser settings.​

 

6. Sharing Your Information

 

We do not sell your personal data.

 

We may share your information with:

 

  • Wix.com Ltd (hosting and platform services)

  • Payment processors used by Wix

  • Shipping and fulfilment partners

  • Legal authorities when required

 

All service providers are contractually obligated to protect your data.

​​

7. International Data Transfers

 

Wix and some service providers may store or process data outside the UK and EU, including in the United States and Israel.

 

Where international transfers occur, appropriate safeguards are used, including:

 

  • Standard Contractual Clauses

  • Adequacy decisions

  • Regulatory-approved protections​

 

8. Data Retention

 

We retain personal information only as long as necessary to:

 

  • Provide services

  • Maintain accounts

  • Comply with legal requirements

  • Resolve disputes

  • Enforce agreements

 

When no longer required, data is securely deleted or anonymised.​

 

9. Your Rights (UK/EU Residents)

 

Under GDPR, you have the right to:

 

  • Access your personal data

  • Rectify inaccurate information

  • Request erasure

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent

  • Lodge a complaint with the ICO

 

Requests can be made using the contact details below.​

 

10. Your Rights (US Residents – CCPA/CPRA)

 

If you are a California resident, you have the right to:

 

  • Know what data we collect and use

  • Access your personal information

  • Request correction or deletion

  • Opt out of sale or sharing (we do not sell data)

  • Limit use of sensitive personal information

  • Receive equal service without discrimination

 

We will verify your identity before responding.

​​

11. Email Marketing and Subscriptions

 

We use Wix Email Marketing and integrated tools to send newsletters and updates.

 

You will receive marketing communications only if you:

 

  • Subscribe voluntarily

  • Purchase products and consent to follow-up

  • Join our membership programmes

 

You may unsubscribe at any time via the link in our emails.

​​

12. Data Security

 

We implement reasonable administrative, technical, and physical safeguards, including:

 

  • SSL encryption

  • Secure hosting

  • Access controls

  • Platform-level security via Wix

 

While we strive to protect your data, no method of transmission is fully secure.

​​

13. Children’s Privacy

 

Our services are not intended for individuals under 16.

 

We do not knowingly collect data from children. If such data is identified, it will be deleted.​

 

14. Third-Party Services and Links

 

Our Site may integrate third-party services such as:

 

  • Podcast platforms

  • Video hosting services

  • Social media platforms

  • Payment gateways

 

These providers have independent privacy policies. We are not responsible for their practices.​

 

15. Changes to This Policy

 

We may update this Privacy Policy periodically.

 

Changes will be posted on this page with an updated revision date.

 

Continued use of the Site indicates acceptance of the updated policy.

​​

16. Contact Information

 

For privacy-related questions or requests, contact:

 

10 Percent True Ltd

Email: editor@10percenttrue.com

Website: https://www.10percenttrue.com

 

UK residents may also contact the Information Commissioner’s Office at www.ico.org.uk.

 

bottom of page